Opinion | Think You’re Discreet Online? Think Again – The New York Times

Zeynep Tufekci

By Zeynep Tufekci

Dr. Tufekci is a professor of information science who specializes in the social effects of technology.

CreditAlexis Beauclair
“People concerned about privacy often try to be “careful” online. They stay off social media, or if they’re on it, they post cautiously. They don’t share information about their religious beliefs, personal life, health status or political views. By doing so, they think they are protecting their privacy.

But they are wrong. Because of technological advances and the sheer amount of data now available about billions of other people, discretion no longer suffices to protect your privacy. Computer algorithms and network analyses can now infer, with a sufficiently high degree of accuracy, a wide range of things about you that you may have never disclosed, including your moods, your political beliefs, your sexual orientation and your health.

There is no longer such a thing as individually “opting out” of our privacy-compromised world.

The basic idea of data inference is not new. Magazine subscriber lists have long been purchased by retailers, charities and politicians because they provide useful hints about people’s views. A subscriber to The Wall Street Journal is more likely to be a Republican voter than is a subscriber to The Nation, and so on.”

About David Lindsay Jr

David Lindsay is the author of "The Tay Son Rebellion, Historical Fiction of Eighteenth- Century Vietnam," that covers a bloody civil war from 1770 to 1802. Find more about it at TheTaySonRebellion.com, also known as, DavidLindsayJr.com. David Lindsay is currently writing about Climate Change and the Sixth Extinction., as well as singing and performing a "folk concert" on Climate Change and the Sixth Extinction. He can be reached at daljr37(at)gmail.com.
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